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Marissa Fox-Foley

AllWays Health Partners Names New Chief Strategy and Marketing Officer

(SOMERVILLE, MA) – AllWays Health Partners announced today it has named senior marketing executive Marissa Fox-Foley as Chief Strategy and Marketing Officer (CSMO).  She will be responsible for collaborating with Partners HealthCare on the execution of its long-term strategy, and driving the health plan’s brand promise of disrupting the health insurance industry through innovations that enhance the customer experience and support commercial growth.

A former Vice President and Head of Marketing, Communications and Patient Experience for a subsidiary of the integrated health care system Intermountain HealthCare, Fox-Foley will join the AllWays Health Partners’ Executive Committee.

“At this critical juncture for our organization, Marissa will play a pivotal role in strengthening our brand in the marketplace and advancing our business strategy,” said President and CEO David Segal.  “Marissa will also bring new perspective to our leadership team as a seasoned strategist and marketing professional with experience advancing the goals of an integrated health care system.”

“I’m excited to be joining an organization that is challenging conventions and finding new ways to put the customer at the center,” said Fox-Foley.  “It will be rewarding to be on the AllWays Health Partners team as we evolve the health care experience together with Partners HealthCare.”

A graduate of Harvard University and the University of Southern California Marshall School of Business, Fox-Foley held leadership positions in the finance industry before joining Intermountain HealthCare, including Head of Corporate and Brand Marketing for the Cetera Financial Group in San Diego, California.

About AllWays Health Partners
AllWays Health Partners is a health plan that serves commercial members throughout Massachusetts and MassHealth members enrolled in My Care Family, an accountable care organization.  We come from a 30-year tradition of delivering value to our members and innovation to the health care system.  AllWays Health Partners is dedicated to transforming the health insurance experience by challenging the status quo and putting the needs of the people we serve front and center.  As a member of Partners HealthCare, we are helping to redefine the provider-payer relationship to improve both care and coverage.  Visit allwayshealthpartners.org to learn more.
 
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